{"version":"https://jsonfeed.org/version/1","title":"Platform X","home_page_url":"https://platformx.pro","description":"Platform X","author":{"name":"Platform X"},"items":[{"id":"https://platformx.pro/f/the-most-dangerous-phrase-in-the-boardroom","html_content":"

We've Always Done It This Way.

","url":"https://platformx.pro/f/the-most-dangerous-phrase-in-the-boardroom","title":"The Most Dangerous Phrase in the Boardroom","summary":"We've Always Done It This Way.","date_modified":"2026-07-23T20:26:26Z"},{"id":"https://platformx.pro/f/the-board-meeting-of-2030-wont-look-like-todays","html_content":"

Part 1 of 3

","url":"https://platformx.pro/f/the-board-meeting-of-2030-wont-look-like-todays","title":"The Board Meeting of 2030 Won't Look Like Today's","summary":"Part 1 of 3","date_modified":"2026-07-23T20:25:10Z"},{"id":"https://platformx.pro/f/an-important-kpi-in-home-services-rarely-if-ever-tracked","html_content":"

Sit in on any leadership meeting in our industry and you'll hear the same story. The CSR manager reports: \"We answered 92% of our calls.\" Sales follows: \"We converted 80% of our booking opportunities.\" Operations adds: \"...

","url":"https://platformx.pro/f/an-important-kpi-in-home-services-rarely-if-ever-tracked","title":"An Important KPI in Home Services Rarely, If Ever, Tracked.","summary":"Sit in on any leadership meeting in our industry and you'll hear the same story. The CSR manager reports: \"We answered 92% of our calls.\" Sales follows: \"We converted 80% of our booking opportunities.\" Operations adds: \"...","date_modified":"2026-07-23T20:23:01Z"},{"id":"https://platformx.pro/f/every-budget-season","html_content":"

Every budget season, leadership teams ask the same question:\n\"What can we cut?\"\nWrong question. The right one: \"Which of these dollars will increase the value of this company?\"

","url":"https://platformx.pro/f/every-budget-season","title":"Every Budget Season","summary":"Every budget season, leadership teams ask the same question:\n\"What can we cut?\"\nWrong question. The right one: \"Which of these dollars will increase the value of this company?\"","date_modified":"2026-07-23T20:21:35Z"},{"id":"https://platformx.pro/f/your-most-overlooked-enterprise-asset","html_content":"

Most companies think the facility is just where technicians start and end their day. It isn't. It's one of the most overlooked enterprise assets.

","url":"https://platformx.pro/f/your-most-overlooked-enterprise-asset","title":"Your Most Overlooked Enterprise Asset","summary":"Most companies think the facility is just where technicians start and end their day. It isn't. It's one of the most overlooked enterprise assets.","date_modified":"2026-07-23T20:20:12Z"},{"id":"https://platformx.pro/f/the-most-expensive-marketing-campaign-youll-ever-run","html_content":"

Home service companies spend thousands sometimes millions on:\n• SEO\n• Google Ads\n• Direct mail\n• Social media\n• Referral programs\n• Sales training

","url":"https://platformx.pro/f/the-most-expensive-marketing-campaign-youll-ever-run","title":"The Most Expensive Marketing Campaign you'll ever run...","summary":"Home service companies spend thousands sometimes millions on:\n• SEO\n• Google Ads\n• Direct mail\n• Social media\n• Referral programs\n• Sales training","date_modified":"2026-07-23T20:16:18Z"},{"id":"https://platformx.pro/f/is-your-best-roi-investment-another-tech-or-someone-else","html_content":"

Here's a question that should make every home services owner give thought to: If your entire dispatch team disappeared tomorrow for two weeks, how much revenue would you lose? Now ask yourself: are you paying for them li...

","url":"https://platformx.pro/f/is-your-best-roi-investment-another-tech-or-someone-else","title":"Is Your Best ROI Investment Another Tech, or Someone Else.","summary":"Here's a question that should make every home services owner give thought to: If your entire dispatch team disappeared tomorrow for two weeks, how much revenue would you lose? Now ask yourself: are you paying for them li...","date_modified":"2026-07-23T20:14:12Z"},{"id":"https://platformx.pro/f/many-home-service-companies-are-sitting-on-a-gold-mine-they-do-no","html_content":"

Every unit you've ever installed; every furnace, AC system, water heater, fence, or electrical panel, represents future revenue. Maintenance. Repairs. Replacements. Upgrades. Referrals.

","url":"https://platformx.pro/f/many-home-service-companies-are-sitting-on-a-gold-mine-they-do-no","title":"Many home service companies are sitting on a gold mine they do no","summary":"Every unit you've ever installed; every furnace, AC system, water heater, fence, or electrical panel, represents future revenue. Maintenance. Repairs. Replacements. Upgrades. Referrals.","date_modified":"2026-07-22T17:11:54Z"},{"id":"https://platformx.pro/f/every-hvac-and-related-services-company-has-a-hidden-profit-leak","html_content":"

Most companies spend enormous amounts of money trying to generate more revenue.\nThey invest in;\n• Google Ads\n• SEO campaigns\n• Direct mail\n• Membership promotions\n• Lead aggregators\n• Sales training\n• Brand awareness cam...

","url":"https://platformx.pro/f/every-hvac-and-related-services-company-has-a-hidden-profit-leak","title":"Every HVAC and Related Services Company Has a Hidden Profit Leak.","summary":"Most companies spend enormous amounts of money trying to generate more revenue.\nThey invest in;\n• Google Ads\n• SEO campaigns\n• Direct mail\n• Membership promotions\n• Lead aggregators\n• Sales training\n• Brand awareness cam...","date_modified":"2026-07-22T17:10:57Z"},{"id":"https://platformx.pro/f/the-most-valuable-asset-in-your-company-isnt-what-you-think","html_content":"

Most companies believe their most valuable asset is their customer base. Many are wrong.

","url":"https://platformx.pro/f/the-most-valuable-asset-in-your-company-isnt-what-you-think","title":"The Most Valuable Asset in Your Company Isn't What You Think","summary":"Most companies believe their most valuable asset is their customer base. Many are wrong.","date_modified":"2026-07-22T17:00:50Z"}]}